How Amplify works
Step 1 - Open and deposit
Amplify shampoo opens the hair cuticle, depositing microscopic polumer beads into the hair shaft meaning each hair is now physically thicker and has more body.
Step 2 - Close
As the hair is rised the cuticle begins to close traping the polymer inside, hair is now beautifully cleansed.
Step 3 - Seal
The Amplify conditioner locks the cuticle down sealing in the body and adding a lovely shine. Hair is never left too soft as Amplify is formulated with fine hair in mind.
