Joico Colour Endure

NEW: Color Endure Product Line, Color Endure takes color preservation one step further with Joicos exclusive Multi-Spectrum Defense Complex™, a three-phase technology to prolong color longevity and tonal integrity.What is the foundation of Joico? Bringing you, quality products manufactured with the finest ingredients. What makes Joico products unique in the world is that they are the only products made with Triamine Complex to nourish, rebuild and protect hair. Like no other products. The Triamine Complex contains exclusive blends of amino acids. These acids are building the blocks of Kertin Protein. And Keratin Protein makes up the hairs natural structure. Joico products reconstruct and repair the hair from the inner core to the cuticle layer with a unique tri-level blend of molecular weights and sizes (MWS). The Triamine Complex penetrates, repairs and protects the hair. Joico offers a complete line of hair products for home use.