Rejuvx was formulated in 1999 by founder Edward Horton Bsc. After spending many years studying hair loss, in particular the most commonly used ingredients in hair products, he was amazed to discover that the sodium lauryl sulphate, used in almost all shampoos, was in fact a scalp irritant which can cause a myriad of hair and scalp problems. More worrying again was the fact that many of the most commonly used ingredients in today’s hair-care products can actually contribute to problems with hair loss, fine or thinning hair and sensitive scalps. Most of the market leading brands of hair products have the incorrect PH for healthy hair, this, together with environmental factors is partly responsible for the epidemic of hair loss, hair and scalp problems we suffer from today including hair loss. How Rejuvx works